Meet the Coach

Meet Gabidson Boisrond — the Coach behind Muscle Faktor

Muscle Faktor is a proudly USA-based, Maine-registered brand founded by Gabidson Boisrond. Gabidson brings 15 years of experience in health and fitness to everything the brand makes — every formula, every label, and every guide on this site has his standard behind it: if it carries the Muscle Faktor name, you should be able to read exactly what is in it and why.

His journey began after losing a parent to health issues. That personal loss shaped his dedication to taking health seriously, and to helping others approach fitness with purpose. Muscle Faktor grew from that commitment — behind the brand is a founder who cares about the people placing orders, not just the transaction.

The no-BS philosophy

No supplement replaces the work. Training, nutrition, and daily habits come first; Muscle Faktor products and educational content are here to play a supporting role. That is the mindset behind the brand, in his own published words: "After 15 years of coaching, my rule is simple: build a routine you can repeat."

We value consistency over hype, straightforward information over inflated promises, and a routine you can sustain over a quick fix. Put the plan first. Show up. Build your habits. Choose products that fit your routine, rather than expecting a product to build the routine for you.

That philosophy is also why Muscle Faktor treats label transparency as non-negotiable: ingredients, serving amounts, directions, and cautions are printed for the specific product you are considering — and we do not make blanket testing or certification claims across every product. Read the label. Ask questions. Our Support & Contact page explains how to reach the team.

The book: The Complete Fitness Guide for Beginners

Before there was a supplement line, there was the coaching. Gabidson is the author of The Complete Fitness Guide for Beginners (© 2023) — the beginner-friendly training and nutrition guide that carries the same philosophy as this store: clear information, consistent effort, no hype. It is available in the store as a digital eBook for $3.99, and its rebuilt edition is the version buyers receive today.

Meet Nova — Muscle Faktor's brand ambassador

If you have watched Muscle Faktor's videos, you have met Nova. She is the face of the brand's video content — introducing herself at the start of every video and training with the actual products, including BCAA Shock, the stimulant-free amino drink she fronts for Muscle Faktor. Nova also appears on the covers of the Muscle Faktor Owner's Guide eBooks. Coach behind the formulas, Nova in front of the camera: that is the team.

Start where the community starts

New here? The Best Sellers collection is where most people begin — the formulas the Muscle Faktor community keeps coming back to. Read a product's label, check its Formula Highlight on the blog, and build the routine you can repeat.

Muscle Faktor

About the founder

From Struggle to Solution

I know firsthand the frustration of hard work in the gym yielding minimal results. For years, I struggled to gain weight and build muscle, no matter how much effort I put in. That's when I decided to take control—dedicating myself to understanding the science behind true transformation through nutrition, supplementation, and recovery.

Through disciplined trial and error, I discovered that real progress comes from science-backed formulations and whole-food principles, not empty promises. My own transformation became the blueprint for Muscle Faktor: premium supplements built on transparency, third-party testing, and ingredients that actually work.

Today, I've built Muscle Faktor to help others break through the same barriers I once faced—providing the tools, knowledge, and support to turn effort into results.
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